Global prodco, distributor and channel provider Big Media is partnering with popular YouTuber Tommy G on a new unscripted series, Ride Along with Tommy G.
The new partnership is part of Big Media’s push to connect traditional media and content creators by packaging and distributing creator-led content for broadcasters and streaming platforms on a global basis. To that end, Big Media has also partnered with and with user-generated video content provider Trusted Media Brands.
The new series (13 x 30 min.) follows YouTuber Tommy G (pictured left), whose channel boasts more than 2.9 million subscribers, as he goes on raids and ride-alongs with law enforcement. Viewers are brought to the frontlines with SWAT, police and DEA officers as they confront everyone from gang leaders and fentanyl dealers to billionaires, featuring raw encounters, real voices and immersive stories behind hard-to-reach people, places and situations.
“Only a few years ago, the term ‘user-generated content’ was associated with low-quality video, but that thinking is now antiquated,” said Big Media president Danny Wilk in a release. “All of these shows are well-produced, broadcast-quality with engaging storytelling that promotes longer viewing and binge watching. The added benefit of these shows is that they come with millions of built-in fans.”
Through its partnership with Trusted Media Brands, Big Media represents more than 500 hours of content from the Trusted Media Brands catalog, including hits popular series like Animal Undercover, Who Built it Better and Awesome Academy, all of which will be featured by Big Media at the MIPCOM market in Cannes next week.